LATEST NEWS
Africa’s Biggest Marketing Conference Officially Announces Its 2026 Event
Taking place on 17 September 2026 at Mosaïek, Johannesburg, with a hybrid in-person and virtual format, the Nedbank IMC 2026 will once again bring...
Brands Should Move From Storytelling To Story-Doing To Win With Gen Z
According to Nicole Glover, Executive Creative Director – Digital at Penquin, the old playbook of flashy campaigns and creator collabs is losing its grip....
TCL Announces Arsenal Brand Ambassador
TCL proudly announces Arsenal’s Bukayo Saka as its Brand Ambassador. TCL recently teamed up with Arsenal and Saka with the launch of ‘Inspire Greatness,...
Samsung Electronics’ Spatial Signage Display Wins Award
Each year, the world-renowned CES Innovation Awards honour outstanding design and engineering across a vast range of technology products. Samsung Electronics has announced that...
Nominations Are Open For IMM Institute Excellence Awards
South Africa’s best marketers and supply chain professionals are called to enter the IMM Institute Excellence Awards. This year’s IMM Institute Annual Gala Dinner,...
PR Needs To Reclaim Its Strategic Mandate
Kwame Senou, Executive Director at THOP, says before we rally against Sir Martin Sorrell’s recent claim that 'PR no longer exists; it has morphed...
Study Shows That Brands Can’t Afford To Ignore Creator-Led Strategy
The Institute of Practitioners in Advertising’s (IPA) study analysed 220 campaigns from 144 brands across 28 markets and represented over £133 million in influencer...
Dentsu Creative SA Ranks #5 In Official Loeries Ranking
As reported in the official Loeries ranking, Dentsu Creative South Africa has steadily strengthened its creative standing over the past three years, ranking into...
Checkers Is Number One In Quarterly Buzz Rankings
The Quarterly Buzz, powered by YouGov's BrandIndex platform, continuously tracks public sentiment across more than 200 brands in South Africa. KLA, the exclusive partner...
We Need To Stop Treating Programmatic As The Better Way Of Buying OOH
Richard Lord, a freelance media specialist, asks the controversial question: is programmatic digital OOH (pDOOH) a gimmick in its current state? Is it more...
